After years of admiring the guests that get to attend fashion week, I finally had a chance to join in with the fun myself.
Admittedly, it was a much different experience than I expected. Fun of course, but alot of hustling about.
Here’s what I’ve learned from fashion week on my first time round.
1) Unless you’re a VIP or seated in priority, you’re going to be waiting around for a long-time and probably in the cold. Only VIP’s are seated immediately on arrival. Priority have to wait until the flood gates open, but are allowed in first. Seated guests then follow and everyone else follows behind. The bigger shows can run upto an hour late.
2) just because you have an invite, doesn’t mean you’re getting in. One show I was invited to turned down half the guests away because it was over capacity.
The stupid designer invited so many of his/her freinds, there was almost no room for press, buyers, bloggers ect, you know the people who are actually going to help SELL YOUR CLOTHES!
Oh well, guess we know who won’t be making too many sales this season. #FashionBitch
3. If you really love fashion, it’s not necessary to attend the shows, it’s all PR anyway. But hey, if you get the chance to run shoulders with top fashionistas, go for it.
Most of the fashion shows I went to were based at the Freemasons Hall in London’s Covent Garden area. I decided to heed the advice of a regular London Fashion Week attendee and stayed away from Somerset House were the biggest designers showcase. I didn’t want to risk not getting into any of the shows.
London Fashion Week Part 2 to follow.